The following is a guest post by construction industry blogger James White.
As a manager whose job it is to find new leads for the company, it can be exhausting to comb through your resources looking for diamonds among the coals, and it’s frustrating when you come up to a dead-end. Don’t limit yourself to traditional lead generation methods. The boom of social media and other web platforms can help you increase your client base. Here are 5 tips for generating construction leads that will allow you to step away from traditional methods and secure an edge over your competitors.
1. Harness the Power of Social Media
Today, there are a multitude of social media platforms to choose from: Twitter, Facebook, Instagram, Pinterest, among many others. Social media in a corporate context is all about building your organization’s image and marketing your services to people who might not know you even exist. The most effective way of using social media networks to your advantage is by creating a blog on your website that works in-sync with, say, your Twitter or Facebook pages.
You can encourage your audience to share the blog posts with their network on Facebook and, likewise, you can link your blog content on your social media pages — so it’s a two-way street that will generate traffic on both fronts. But most importantly, you will attract the attention of potential leads.
2. Participate in Forums
Forums are one of the oldest platforms in the World Wide Web. Back in the 1990s, simplistic forums dominated the social networking scene before pioneering social networking websites like MySpace and Friendster were even known. Today, there are literally millions of independent forums on the Internet.
One of the best ways to find leads is to join industry forums, which are usually free. Interacting with people who are in your field is a great way to garner leads. Exchanging ideas and advice can lead to exchanging business cards.
3. Members Only
There are many industry-related lead generation websites and directories that can help you optimize your business — but they’re paid membership programs. Take MABX for instance; it’s a membership-based company that offers a comprehensive database of subcontractors, suppliers and manufacturers. It’s essentially a B2B directory that is user-friendly and shortcuts the hassle of finding the type of subcontractors you need.
While some construction and engineering upstarts are cautious with their spending budget, joining membership-based websites is a great investment that will reward you in the long-run.
Chances are you already have a LinkedIn profile, whether individually or as a company page. This revolutionary networking platform has a lot of potential in garnering clients and business connections. Think of LinkedIn as a networking event, but in the expansive digital world. You can customize searches to help you find the leads you’re looking for. There are also dozens of industry-related groups you can join, and as with your social media platforms, LinkedIn can be used as another online arm of your company to gain more audience and business connections.
Remember, once you make the contact, be sure to organize and keep track of them using management software like BuildingBlok.
5. Become a Guru
You’re an expert in your field. You have experience and knowledge that few people have. Use your blog and social media profiles to produce free and engaging content that will help others in your field. Video hosts like YouTube and Vimeo will give you the channels to broadcast your wisdom and advice to peers. By establishing yourself as a guru in your industry, you will not only gather respect from your peers, but attract potential leads as well.
BIO: James White is an experienced home improvement blogger and construction worker. His writing has appeared in many publications, including True Look, Constructonomics and BuildingBlok. James is involved in promoting the ideas of sustainable building and construction safety. And, when he’s not saving the planet through his blogging, James revels in exploring the latest developments in construction and manufacturing industries, its history, its advancements, and where we will be tomorrow.